The Hawaii Adventure

WEBVTT

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like.

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Hawaii?

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No, we're not going to Hawaii.

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It's accelerator.

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It sounds ridiculous, And then when you're pitched and I could totally see it in your eyes.

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Okay, this is this Started off with a bang the second day we were there there was a tsunami warning you hello.

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We are rolling.

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We are rolling.

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my gosh.

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I was just looking.

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The last time we recorded a building stack list was July 15th.

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Yeah, one day after my birthday.

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So it's been almost exactly two months.

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And I think that episode was called Back in the Saddle.

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It was like we took a hiatus and now we're back recording.

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So this is back, back in the saddle.

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um And this is the first one in person.

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is the first one in person in a very nice, nicely well-produced setup.

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uh But so much to catch up on since July.

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I'm trying to think of what happened before, like in and around that time.

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this was, okay, so summer, uh middle of raising, like starting to try and...

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get the current round funded and those sort of things.

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But this was prior to blue startups.

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Do you want to tee up blue startup?

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This was prior to going on a different life adventure.

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Gosh.

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It was the curve ball that neither of us saw.

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Yeah.

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Do you to set that up?

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Seven weeks in Hawaii.

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Yeah, Aloha, Mahalo.

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First Aloha, then Mahalo, um I don't know what to say.

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I've been thinking about what to say, but I'm still not clear.

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So it was, I have to go back and look at the timing, but so we applied to an accelerator.

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When was that?

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uh I think it was, I think we had probably applied around the time that we recorded last in July and we were sort of in the beginnings of the process.

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No, no.

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When was the first application?

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I don't know.

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Yeah, right around that time, I think.

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think it was during summer uh that I had gone out to San Francisco and gone to an event, which was not great.

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then, but trying to make the best of that event, I started networking with some of the angels and venture, uh some of the investors that were tied to that event.

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And I came across Shanoa Farnsworth and I emailed her and was like, we should connect.

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And she actually emailed back and said, you should apply to our accelerator.

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So I thought, cool.

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So I applied.

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Well, first I looked at the website, and it was all waves and surfing.

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ah I thought, well, I mean, that's a long shot.

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But ah how cool would that be to be in Hawaii?

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So I applied.

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then I got so David Holt, who runs operations, wrote back and said, hey, let's do an interview.

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So I did the interview.

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And then I think it was after the interview.

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gave you a shout and was like, how feasible is Hawaii?

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ah But we didn't speak about that at the time because we had like a couple of more interviews.

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we got accepted when we were in New York together.

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We did, we actually took our screening call together.

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And then I think it was only a days later.

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um But so crazy because we just, two days ago, so we're in New York now, and about two days ago, we just came back from seven weeks in Hawaii.

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So now we're sort of like, from applying a bit on a whim to having just completed seven weeks in Hawaii and going.

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Sore.

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And it's not over.

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not over with the full.

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The full blue startups accelerator is 12 weeks.

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um But so I don't know, like I guess reflecting back, what was your first thought when when I was like, hey, Hawaii, is this something we want to do?

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My first thought was like for real from all the places in the world how I like for me it's like white lotus vibes and you know something you see in movies and series especially coming from Croatia it's like all across the world literally.

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12 hour time difference, 32 hour flight I don't know I was like are you for real?

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Then no.

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No, we'll not go into Hawaii.

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It's accelerator.

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It sounds ridiculous, right?

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And then when we were in New York, when we got accepted, like you asked me Hawaii, that's I asked my husband was like, what do you think about Hawaii during summer and not like our island in Croatia?

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So wild.

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Right.

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And he's thinking like, you mean for vacation?

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Yeah, uh It's interesting at that moment because then you immediately start thinking about feasibility between family gone that long like um What was the what was the discussion on y'all side?

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Well, all of that, like how to make it work logistically.

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know, summer, no school, no kindergarten, just him, me being away, taking all of that into the account.

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It was a lot of discussion, I would say.

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How about you?

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uh It was, I think for Bonnie and I, we'd always, this was the thing.

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And luckily we sort of were in a place where Matthew had just started kindergarten and that both boys were riding the bus together.

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So there's like less driving to different schools.

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And uh luckily Bonnie's got a remote job that she can sort of work from home and juggle it.

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I mean, it was still a fairly large lift.

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uh you know, both boys and dishes and lunches and all the things.

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um But yeah, I think we sort of adapt.

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I mean, we made the decision fairly quickly.

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But I think it's then you still work through all the sort of difficulties of, um you know, the parts of the household that I kind of run or mentally manage or, you know, and those sort of things.

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And then I started trying to figure out how to like, how do I connect with the boys?

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from six hours time difference and...

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Yeah, just six, I know.

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You're on the other side, good morning, and they're like, good night.

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But yeah, I think I'm super lucky that we're both in the position to be able to be like, let's do it.

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I know there's probably a lot of people that that would be a deal breaker.

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Yeah, for sure.

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I think if it happened sooner or later than this period concretely, I wouldn't be able to do it because funny enough, my husband took a paternity leave and we didn't know that this will happen.

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So it was like, okay, like some stars aligned and at the same time, it's feasible.

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It can be doable.

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Yeah.

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I think that Stars did align and it also aligned in the journey of building Stacklist.

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We had just gotten to the place where we had sort of built the version one of everything.

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But I think you and I were also looking at the whole thing going, OK, we built the whole thing.

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But starting to think about like go to market and target audiences and how do we craft the messaging?

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And so was actually, I mean, it couldn't have been more perfect timing to then land in Hawaii and start.

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immediately with Blue Startups on, OK, who is your ideal customer and what's the messaging?

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so it just all worked out perfectly.

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What was your thought like when you got on the plane for the first time with all your stuff and thought, won't be back for a while?

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I don't know, I think all of this experience, the entire seven weeks from the beginning now in New York feels like a different life.

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Because when you have 24 hours a day to focus on UN business and not kids and day-to-day grocery list, laundry and so on, it's another level.

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It's like a different, something that you're not used to anymore.

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It's like living in a different universe for seven weeks.

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And yeah, it's been wild.

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I think that did give us, though, and again, super fortunate that we were able to do this, but I think it gave us the ability to do that sort of focus together for that much time, um which typically we sort of overlap a couple of hours, and we've both got family and responsibility.

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But to be able to just go heads down and focus on making product improvements and messaging and ideate together and execute in that way was I think took us much further, faster than it would have been had we just sort of kept our normal routine.

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What are your thoughts beginning to the end?

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I think when I got there, first we stayed.

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So first we got there, we were in sort of temporary housing in Waikiki.

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And so I've got so much stuff.

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I had this big green duffel bag that was just unwieldy and you couldn't, I'm I'm getting out of the Uber and I'm trying to take all my stuff into this hotel.

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It was like an old school surfer hotel.

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No perks.

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But I think it was great because it was like $100 a night or something like that.

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But really crazy to be in Waikiki, I mean, sort of a resort capital, you know, of the world.

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uh And then to meet up and go, OK, we're both in Hawaii.

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And then I think the next day was our first blue startups, kind of uh that.

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we were here on a Sunday and then Monday started with blue startups and got to meet all of the people in our cohort with seven companies that were in the portfolio.

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So, Blue Startups had invested money and time and effort into those companies.

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And then there were five advisory companies.

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So, they couldn't, for one reason or another, sort of take funding.

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so, that was a total of 12 companies that were sort of with us, all the founders and founding team members.

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So, it was amazing to sort of get to meet all those people the first day.

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person in Hawaii.

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still like, I don't know.

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I think I caught myself a couple of times zooming out on Google Maps and just, I cannot fit Hawaii and Croatia into the same screen.

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And it was like, my God.

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Crazy if you do that.

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think mentally I've always sort of just like thought of Hawaii is just kind of off the coast or whatever.

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But then you zoom out and you're like, well, you are you're just in the middle of nowhere.

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Yeah.

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So really crazy to be there at that time.

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And then it started off with a bang.

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The second day we were there, there was a tsunami warning.

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literally like it was mid mid.

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morning or early afternoon, all of a sudden the sirens start blaring and everybody's like, okay, everybody's got to get out of this co-working space that we're in.

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we didn't really have anywhere to go because the place we were staying was right on the beach.

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So you're not going to like go back to your hotel.

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how do we get back?

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We immediately got on rental bikes and just pedaled north five miles.

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It was fun.

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It was really surreal.

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you had basically traffic was backed up for like an hour or two.

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Nobody was moving and everyone getting out of town uh sweating like a dick.

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Like I'm just like sweating all over.

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I'm a backpack on.

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We're just like cranking through until we got to a sign that said you're now leaving the danger, imminent danger zone.

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And then we were like, all right, I guess we should get a poke bowl or something.

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um What were you thinking during the evacuation period?

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I never went through that.

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Like tsunami warning, are you for real?

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I was so happy that my family was sleeping though.

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I think it was two o'clock in the afternoon and that's two in the middle of the night.

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And I was like, oh my gosh, so good because nobody will text me for a couple of hours.

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And I'm like, okay, I can focus on what's happening.

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And by the time they woke up and started calling and so on, it was already over.

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So it was...

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It was fun, fun experience.

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Yeah, when you don't know what I mean, everybody's heading out of town on the news is just like, so we found the we found the highest place we could get to and then just hung out until like, think it was about nine o'clock when the first wave sort of hit the North Shore and they kind of seemed like it wasn't that big a deal.

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Like it was sort of like like three or four foot waves or something like that.

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So then we just walked back to Waikiki, which took quite a while.

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uh But I think my rings, I think I closed my rings like a couple of times on that one.

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ah But it was very odd because then we walked back to Waikiki and they were standing on the shore like 10 something.

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There's nobody out.

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And it was just dead silent.

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Nobody on the road, nobody on the beach, nobody on the sidewalks.

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Except for us, of course, like taking pictures.

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Crazy moment.

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And right at that moment, I thought, I'm going to bed.

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I'm all done.

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This is obviously a non-event.

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um And then crazy the next day, everyone's like, all right, let's get back to work.

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And what are we doing?

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And so that was We went through from tsunami, ER visit, fire alarm in the surrey break.

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What did we cover?

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couple of emergency type things.

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But yeah, so that was the way we kicked it off with the tsunami.

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um And then really with Blue Startups, our first sort of our first focus was customer interviews.

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So really the first week or two was like hyper focused on customer interviews, um which is unique for us a bit because we were still figuring out like, who are we focused on?

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Yeah.

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I think actually those customer interviews, now that we focused and niche down on B2B, are like not that relevant anymore.

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I mean, they're always relevant, but it's like funny to think about how you're finding your ideal customer.

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And at the beginning, it wasn't that we are having conversations with.

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It did spur us to get to the thing that we want to focus on.

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But you're right.

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In the very beginning, we started with what was what we thought was our ideal customer, which was influencers, content creators, people who make a living off of sharing content um on the Internet.

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And so we were interviewing those people to really.

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And at that point, it's still hard to tell the stackless story.

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I'm still very much like, OK, so There's all right, like you can save everything and then you can like share it.

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It's still just very abstract and it took us a couple of weeks to really narrow down that that messaging and.

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I for me, I realized how difficult the storytelling is.

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And Joy, who was our mentor and an amazing storytelling person, was also struggling.

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And he's the type of person that can get in your company what you're doing and spit out and talk to me like I'm five, I'll get it.

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But he was still struggling with us.

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He was like, but maybe, I don't know.

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And then it took him a couple of weeks to get.

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also our story, right?

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think most of the people that we sort of...

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There were other mentors and team members that I think it took...

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We all sort of took a while going through the journey of explaining Sacklist.

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I guess what's so different is if we were just building, a competitor to Zillow and just showing rental homes or homes to purchase, then fairly easy to like drill down into this is why it's better than that.

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But with this, because we're doing it so differently, and this is a paradigm that even as we were doing user interviews during one of our events, had four people be like, huh, you know what's strange is I've never seen anything like this, or I've never seen anything operate like this, or this is a much different business model than I've thought of.

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And so more and more, as people start to understand it, they go, OK, I see why this is different.

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And I guess that's why it also makes it, because we're doing something.

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that's not a workflow or a process or a model that you're typically used to using that it takes a minute to kind of.

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Yeah.

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And also because we are B2B2C, which is always harder to explain than B2B or strictly B2C or whatever.

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But it's so funny how we drill down on that, niching down and storytelling that when last week in Hawaii, we had two events, Demode uh and Erebus.

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And when you started to...

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talk to people and explain, okay, but first I always started customer journey because it's customer in front of me.

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And then when you bake in like the B portion, they're like, oh yeah, that makes sense.

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How many times do you go to the hotel check-in and ask for recommendations every single time?

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And then everybody can relate to that.

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If I do that in something that I would use every day as well, then that's the connection that I think most people don't like, that we're not really used to doing.

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But yeah, I would say that was probably the most, it was definitely the most valuable time I think we spent is going through the customer interviews and the storytelling and messaging with such rigor and focus that we kind of hit our aha moment.

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Do you want to tell that one?

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for West Pacific.

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for like, for finding our sort of niche of like, It took a while.

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As you said, from customer interviews, then we had an Uber thing where we drove to the swap market and you were asking the lady driver how many times she gets questions about recommendations.

00:19:05.741 --> 00:19:06.612
She was like, always.

00:19:06.612 --> 00:19:08.903
Then we were like, maybe Uber drivers.

00:19:09.443 --> 00:19:14.906
That all led to that story of B2B hotels and real estate and local recommendations.

00:19:15.346 --> 00:19:16.728
That hit just right.

00:19:16.728 --> 00:19:19.730
That was like, okay, yeah, this makes perfect sense.

00:19:20.142 --> 00:19:34.507
To your point, I think it wouldn't be able to do that if that V1 portion of the app wasn't ready to enroll all the customer journey because you wouldn't have that specific experience if you wouldn't use it otherwise.

00:19:35.606 --> 00:19:42.935
I think it all came together perfectly in this moment that now we are so focused and we have our clear path forward.

00:19:42.935 --> 00:19:43.945
So, right.

00:19:44.126 --> 00:19:49.746
Yeah, it's interesting looking back on the recommendations and the suggestions, opinions that we've gotten.

00:19:49.746 --> 00:19:55.894
I think so many times people consult with companies like ours and go, OK, don't build too much.

00:19:55.974 --> 00:19:58.056
Don't build too many features.

00:19:58.276 --> 00:20:00.998
Founders are always just like focused on features.

00:20:01.018 --> 00:20:14.386
But really, we wouldn't have been able to get to the place that we had and start immediately selling against our new sort of customer profile had we not had the full network going.

00:20:14.386 --> 00:20:21.069
If it was just one portion, like, you can have a profile and you can share some things, but it didn't have everything else, then it wouldn't have hit right.

00:20:21.069 --> 00:20:23.750
Yeah, because you wouldn't use it.

00:20:23.750 --> 00:20:42.230
You would use it for, okay, checking in and scanning and seeing what's out there, but if you don't have the ability to save to your profile, if you don't have the app that you can save from anywhere that you are, Instagram, LinkedIn, doesn't matter, then it wouldn't be the same story.

00:20:42.230 --> 00:20:43.842
It wouldn't be the same app.

00:20:43.842 --> 00:20:47.592
If you can't connect all the dots, then you don't really get that aha moment.

00:20:47.905 --> 00:20:50.865
But you tell about our melting days as well.

00:20:50.865 --> 00:20:53.271
That's also important to say.

00:20:53.271 --> 00:21:08.178
I think as you're going through this process, and sometimes we have this, we've had this async when we're going through different things or periods, but very interesting in these moments when you have so much information, you're trying to process so much information.

00:21:08.178 --> 00:21:17.873
We're trying to talk to influencers and then we start talking to Uber drivers and that sort of leads to, we also do this for hotels and real estate or maybe Airbnb?

00:21:17.873 --> 00:21:21.644
And then we're getting input like, you know, don't do Uber.

00:21:21.902 --> 00:21:28.902
but maybe focus on hotel and you're sort of trying to process and make those decisions in those moments and you have so much input coming in.

00:21:28.902 --> 00:21:31.950
I think we have an Instagram photo of you and I like this.

00:21:32.851 --> 00:21:34.903
Like our face is just like melted.

00:21:34.903 --> 00:21:36.773
And was just Monday.

00:21:36.773 --> 00:21:51.125
Yeah, most Mondays were just like so much input and so much decision fatigue and that it almost felt like, okay, I just have to stop doing anything and I need to just kind of sit here for a little while and like try and rebalance.

00:21:51.309 --> 00:21:57.609
How do you feel like, is that the first time you've gone through anything like that from a startup perspective?

00:21:57.609 --> 00:21:58.829
Yeah, for sure.

00:21:58.829 --> 00:22:09.654
I mean, I've been in startup most of my life, but as a developer, this was the first time from the different side of not just coding, looking at my black screen and, I know what to do.

00:22:10.214 --> 00:22:22.119
This was more like, okay, what you said, bunch of input from different sides and consolidating that story and thinking about broader picture and like, okay, where are we going?

00:22:22.119 --> 00:22:23.140
Who are we targeting?

00:22:23.140 --> 00:22:24.221
How?

00:22:24.320 --> 00:22:34.026
And that all comes to play to development as well because We have to build something that we don't have at the moment, maybe in that specific niche.

00:22:34.228 --> 00:22:43.240
But yeah, it was melting slash fun slash consuming slash, I don't know, you fill it in.

00:22:43.733 --> 00:23:04.153
How is it from a CTO, obviously the co-founder brings in lot of the being subject to so many more parts of the business, but how is it from a CTO perspective, you figure it's generally like hyper-focused on architecture and engineering and people and code and the roadmap and those sort of things.

00:23:04.153 --> 00:23:08.645
Has it been harder or?

00:23:08.907 --> 00:23:15.049
beneficial but also harder, like just being exposed to so much of the business side of things.

00:23:15.049 --> 00:23:16.240
beneficial and harder.

00:23:16.240 --> 00:23:27.936
Because we had so many workshops during the day and we were in coworking space and a lot of people are there asking you questions and of course you want to help everybody.

00:23:27.936 --> 00:23:35.641
But at the same time I have my thought process and like, okay, we are doing this, but how do I develop it?

00:23:35.641 --> 00:23:39.143
My brain always thinks about, okay, how do I execute on this?

00:23:39.143 --> 00:23:40.243
All of the stuff.

00:23:40.243 --> 00:23:44.236
So I think I was at one point for sure overwhelmed.

00:23:44.236 --> 00:23:53.670
And I think I pulled like bunch of 1am, 2am, 3am to be able to code and push features out that we needed.

00:23:54.109 --> 00:23:59.801
And then wake up the next morning and do again, all the business stuff, workshops and so on.

00:23:59.801 --> 00:24:06.234
So after like many shots of coffee.

00:24:06.234 --> 00:24:13.518
So yeah, I'm really grateful for the experience and all the things I learned.

00:24:14.278 --> 00:24:17.880
But it was hard at times, definitely.

00:24:17.880 --> 00:24:35.444
Would you say for other sort of co-founder CTOs in that even if it's not like CTO or COO or CFO, any other C level that's not CEO, that you would recommend doing that level of sort of integration and knowledge and understanding of the full?

00:24:35.564 --> 00:24:36.894
Yeah, for sure.

00:24:36.894 --> 00:24:40.346
I mean, every knowledge is great knowledge for me.

00:24:40.346 --> 00:24:45.157
I always try to get into the conversation with people and take something out.

00:24:45.157 --> 00:24:48.999
It doesn't have to be necessarily work conversation, any kind of conversation.

00:24:48.999 --> 00:24:51.140
I like to take something out of that.

00:24:51.140 --> 00:25:05.465
Being able to spend seven weeks specifically with all types of different people and really knowledgeable people and to see how they are telling your story and their inputs and thought processes and all of that, it's like...

00:25:06.028 --> 00:25:08.101
I think it brings you to another level.

00:25:08.101 --> 00:25:10.243
After that, you are not the same person.

00:25:10.243 --> 00:25:16.333
You see things differently and you execute on things differently, I would say.

00:25:16.333 --> 00:25:17.175
How was it for you?

00:25:17.175 --> 00:25:20.326
having more context into all the different parts and pieces.

00:25:20.326 --> 00:25:41.096
Oh, I think it's absolutely necessary that while it both takes both of our brains to sort of get into something, to have enough content, and especially for you to have enough context in all the business pieces means that you and I can make better decisions on when we think about fundraising and the cap table and the story and the messaging.

00:25:41.096 --> 00:25:45.357
You're unique though, that I would say, of any technical...

00:25:45.710 --> 00:26:07.278
you know, engineer, architect, CTO having as much understanding and hands in product and all the other pieces that I think generally I would assume that other co-founders or other C-levels has is invaluable because it makes it different.

00:26:07.278 --> 00:26:13.507
Like if I were to I'm not going on vacation, but if I were to go on vacation for two weeks, that you still...

00:26:13.507 --> 00:26:15.098
Yeah.

00:26:15.098 --> 00:26:30.430
But like, but that you would have enough context and the ability to sell or customer service or product or answer or pitch or, you know, to the degree that, you know, that is not typically, I think, normal in that setup.

00:26:30.508 --> 00:26:40.779
Would you think that, did you ever thought me being there and doing all the business stuff took away a lot of my time from coding and just pushing stuff around?

00:26:40.779 --> 00:26:44.472
I mean, I think it did, but I don't think that's a bad thing.

00:26:44.472 --> 00:26:51.358
I think it's a good trade off because now you've been saturated into all the things that I have too.

00:26:51.358 --> 00:27:06.981
So when we sit down to look at things, you your context and understanding of how we're going to open the new round and what it's going to be and who's going to be involved and is so much more advanced than had you just either skipped or not done the business stuff and just like coded.

00:27:06.981 --> 00:27:10.013
So, but you still shipped.

00:27:10.323 --> 00:27:23.678
Unbelievable amounts of- That's me plus Claude uh I think about like, so we transitioned from the lower end surf hotel to surf break.

00:27:23.678 --> 00:27:26.798
Do you want to tee up the context of surf break?

00:27:26.798 --> 00:27:28.238
Oh, server break was amazing.

00:27:28.238 --> 00:27:54.278
So that's a co-living space where we spent six weeks, a little bit less maybe than six weeks and 25 people there, a lot of younger kids who are, you know, traveling, working and exploring, but such an amazing community, which is so welcoming and like they'll do anything for you, which in this world for me is amazing.

00:27:54.278 --> 00:27:54.837
So.

00:27:54.882 --> 00:28:00.402
Being able to meet all of those people and especially Danny who is managing the place.

00:28:00.402 --> 00:28:01.137
was.

00:28:01.137 --> 00:28:03.709
Oh, Danny's like the heart of surf break.

00:28:03.709 --> 00:28:05.959
She's the mother, surf break mother.

00:28:06.419 --> 00:28:17.412
So to visualize it, basically you go to this large tower and you go to the 40th floor and you come out of the elevators and the whole floor is just kind of like dorm room set up kind of all the way around.

00:28:17.412 --> 00:28:31.066
Everyone's got their own sort of uh single or double, you know, and you've got windows looking out onto Hawaii and the beach and then there's a common living area and a kitchen and a dining room.

00:28:31.167 --> 00:28:42.205
was like, well, let's see, there's conference room, shared bathrooms, but essentially, each of us got our own, you know, sort of, we got our own rooms.

00:28:42.425 --> 00:28:53.271
And I don't know, I love the ability of immediately just being sort of like plugged into a community that you could hang out with or chat or not, depending on what you were doing.

00:28:53.271 --> 00:28:54.863
Depending on what you want.

00:28:54.863 --> 00:28:57.124
I remember first night we were there.

00:28:57.523 --> 00:29:07.049
I rolled up the blind sheets and I had this amazing view of Diamond Head and the entire city.

00:29:07.321 --> 00:29:08.810
I was just laying in bed.

00:29:08.810 --> 00:29:12.452
I couldn't fall asleep, of course, because I'm in Hawaii.

00:29:12.452 --> 00:29:14.493
How can I fall asleep?

00:29:14.493 --> 00:29:17.816
And thinking to myself, how surreal this is.

00:29:17.875 --> 00:29:21.498
Literally, how lucky am I to...

00:29:22.205 --> 00:29:25.712
got that experience and lived that for a while.

00:29:25.712 --> 00:29:30.090
That was like a wow moment that kept on going.

00:29:30.090 --> 00:29:31.133
Yeah, exactly.

00:29:31.133 --> 00:29:32.589
I don't know.

00:29:32.589 --> 00:29:33.609
That group was amazing.

00:29:33.609 --> 00:29:53.910
And I think we had experiences going to either surfing with them or hiking or, you know, and just, but also being able to have a space where we could work, come back from blue startups, sort of dump all your stuff, make some popcorn, go into the conference room and just keep kind of cranking on stuff.

00:29:53.910 --> 00:29:54.829
So it was amazing.

00:29:54.829 --> 00:30:00.692
Break and Surf Break became a customer of two different accounts.

00:30:00.692 --> 00:30:08.369
So now Surf Break is set up as a stack list account holder for both their Mexico property and their Honolulu property.

00:30:08.369 --> 00:30:12.443
And we even had an event where we threw a party.

00:30:12.443 --> 00:30:14.615
It was pizza, beer, and curation.

00:30:14.615 --> 00:30:28.165
And we had all of the different people who came in from both Blue Startups and from surf break and while they ate pizza and drank beer, we were like, okay, give me your favorite place.

00:30:28.205 --> 00:30:29.685
Yeah, my teeth are sweating.

00:30:30.006 --> 00:30:31.165
We're like, give me your favorite places.

00:30:31.165 --> 00:30:32.546
Give me your favorite taco joints.

00:30:32.546 --> 00:30:33.586
Where's your favorite beaches?

00:30:33.586 --> 00:30:34.885
Where's your favorite surf spots?

00:30:34.885 --> 00:30:47.306
And I think we put into the surf break Honolulu account 230 of the best places all around Oahu, which was so much fun to then end.

00:30:47.425 --> 00:30:57.494
And immediately you've got this robust account that is the people who live and breathe that area were giving all of the best of the best that they loved.

00:30:57.494 --> 00:31:06.501
And now that lives on an account that when a new person comes checking in to surf break, they can just scan a QR code and get all those recommendations.

00:31:07.103 --> 00:31:10.215
Yeah, that was that was such a fun moment.

00:31:10.215 --> 00:31:12.527
Just even proof.

00:31:12.528 --> 00:31:24.493
Well, stress testing as well as uh stress testing and stress testing Martina, but also just executing and watching it in real time being used in that way.

00:31:24.493 --> 00:31:29.614
And I pushed community cards like a couple of days ago and people are actually using that.

00:31:29.614 --> 00:31:31.614
They were like, no, no, I'll put mine.

00:31:31.634 --> 00:31:35.193
I'm like, oh my God.

00:31:35.660 --> 00:31:41.471
Martina pushing to production the day before a feature that everyone started using that day.

00:31:42.372 --> 00:31:46.894
But that's how, mean, that's how that is.

00:31:46.894 --> 00:31:51.335
That's that start a mentality of just pushing it, testing it, pushing it, testing it.

00:31:51.335 --> 00:31:52.236
I love that.

00:31:52.236 --> 00:31:59.954
That's what I feel like you don't get in bigger companies where it's, it's, it's everything sort of has all the cycles and yeah, but I love those.

00:31:59.954 --> 00:32:05.990
Yeah, my cycles are test locally, push to dev, push to staging, push to production.

00:32:05.990 --> 00:32:06.740
That's it.

00:32:06.740 --> 00:32:08.172
Test it live.

00:32:08.192 --> 00:32:09.282
Exactly.

00:32:09.545 --> 00:32:15.425
What was the hardest part for you of the process?

00:32:15.425 --> 00:32:28.272
Well, I think just that thought of not executing enough because I'm used to, you know, my day to day life when I'm at home is developing.

00:32:28.413 --> 00:32:35.157
So just that thought that I'm not doing that and that ingrained feeling of that I should be doing that.

00:32:35.157 --> 00:32:39.441
So I think that was something that ate me up a lot of nights also.

00:32:39.441 --> 00:32:42.261
By the way, server break from midnight to one.

00:32:42.701 --> 00:32:44.481
such a quiet place.

00:32:44.481 --> 00:32:48.642
You can sit on the couch, look at the beach and just, you know, do your stuff.

00:32:49.082 --> 00:32:56.481
So I think that portion was the hardest for me just to, it took me a while to consolidate with myself.

00:32:56.481 --> 00:33:00.521
Okay, I'm doing other stuff now and not so much coding.

00:33:00.741 --> 00:33:04.715
So it took me a while to get rid of those two AMs.

00:33:04.715 --> 00:33:07.779
You still shipped a ton of things though.

00:33:07.862 --> 00:33:15.326
I know, yeah, but I didn't have that feeling because of the day-to-day workshops and stuff like that.

00:33:15.326 --> 00:33:16.534
What was it for you?

00:33:16.534 --> 00:33:42.704
I think for me, it was probably the periods where we had so much input from so many people who are experienced and talented and have so much, so many good recommendations, but also getting all of the recommendations of what we should do all at the same time and then really needing to process and execute or make a decision really quickly.

00:33:43.125 --> 00:33:45.445
And usually...

00:33:45.740 --> 00:33:54.314
especially working remote, you have more time to, I can just go out and take a walk or I can just turn off the computer for a minute and just sort of be quiet and listen.

00:33:54.314 --> 00:34:05.617
And it's harder in those moments when you're, you just got lots and lots and lots of input uh to sort of be quiet and listen to yourself and say, I think this is the way that we're going to go.

00:34:05.617 --> 00:34:15.322
So I think those are the moments when I had more overwhelmed and more short-circuited my entrepreneurial brain so much so that we were in the mall once.

00:34:17.114 --> 00:34:23.376
And I remember coming, I think there's even a, there's a video on my Instagram coming down the escalator and saying, where did we park?

00:34:23.536 --> 00:34:24.936
And Martina starts laughing.

00:34:24.936 --> 00:34:28.356
I'm like, cannot, I can't tell you which way we parked the car.

00:34:28.356 --> 00:34:31.498
I think, did we come down this way or do we come down that way?

00:34:31.498 --> 00:34:33.005
And Martina's just laughing and laughing.

00:34:33.005 --> 00:34:34.679
And I think she's just getting onto me.

00:34:34.679 --> 00:34:43.201
So I'm like, I'm really trying to backtrack, like backtrack my steps to think about where we parked the car until we get to the place that Martina reminds me we didn't drive.

00:34:43.201 --> 00:34:44.501
We walked.

00:34:44.934 --> 00:34:49.969
And and immediately, I like, but I could not, I can't tell you where, how we got into the mall.

00:34:49.969 --> 00:35:01.668
can't tell you if we parked or if we walked or drove, but just so much that like, it's almost like too many tabs open and there's just little, processing left so much that I can't tell you what's going on right now.

00:35:01.668 --> 00:35:07.514
So, seeing the physical manifestations of those kind of things was...

00:35:09.876 --> 00:35:11.947
I would say that the past...

00:35:11.947 --> 00:35:16.222
two weeks at the very end where we really felt like we found our stride.

00:35:16.222 --> 00:35:18.224
We felt like the story was crisp.

00:35:18.224 --> 00:35:19.965
You know, it started resonating.

00:35:19.965 --> 00:35:26.510
We went and did the pitch at the college and that one was the first time it felt like it just flowed.

00:35:26.510 --> 00:35:32.496
uh I wasn't so much in my head trying to like say specific things.

00:35:32.496 --> 00:35:35.960
Just kind of felt natural when I pitched.

00:35:35.960 --> 00:35:43.978
And then from that point to also starting to have investment discussions afterwards and starting to think about wrapping and demo day.

00:35:43.978 --> 00:35:48.650
And I think that's when I felt good enough that it felt like, OK.

00:35:48.650 --> 00:35:54.711
And we started we started closing a few new deals and properties, a hotel.

00:35:54.711 --> 00:36:08.858
That's when it felt like, OK, now I feel like we can take all of this that is the culmination of blue startups and take it back out into the world, back out into real life and execute against it and know really, really quickly.

00:36:09.525 --> 00:36:10.277
where we need to go.

00:36:10.277 --> 00:36:20.702
So think being able to have that focus, I feel it wasn't one thing, but it was the culmination of those, the feeling of the last two weeks felt really great.

00:36:20.702 --> 00:36:27.400
Less confused, less decision fatigue and more like, now I'm just ready to execute.

00:36:28.585 --> 00:36:31.967
for me, it was more like appreciation of our dynamics.

00:36:31.967 --> 00:36:40.809
uh Seeing that a lot of people struggle with either one part or the other, mostly engineering, I have to say, lucky for you.

00:36:41.590 --> 00:36:58.643
But mostly engineering, like people are really struggling to get a good CTO or a good relationship, business relationship, you know, certain portions, I think made me more appreciative and dynamic that we have.

00:36:59.047 --> 00:37:01.900
is so good.

00:37:02.603 --> 00:37:06.976
if we are actually able to do this in person, next time it will be over screen.

00:37:06.976 --> 00:37:11.273
So I think that was the best part for me.

00:37:11.273 --> 00:37:15.097
Just figuring out, okay, yeah, this is amazing.

00:37:15.438 --> 00:37:16.797
I would say so too.

00:37:16.797 --> 00:37:19.157
I think it's got to be so hard for...

00:37:19.157 --> 00:37:41.838
We just sort of locked out, so I appreciate to the universe for our dynamic in that way, but it's got to be so hard that even choosing and picking co-founder and knowing whether or not you're going to get along with this person, both from the way you see the world, humor, the fact that like we can just sit down and have breakfast and not say anything for like...

00:37:41.838 --> 00:38:10.726
20 minutes because we both just need to rest our brains, but just to kind of know that intuitively and to flow well together like that versus I imagine it's got to be hard even if you pick somebody that you feel like has good business acumen and could execute if you're not really sure yet, but to pick somebody and then start in on the personal day to day and going through difficult things like this accelerator, you're not really sure whether you're going to mesh.

00:38:10.998 --> 00:38:15.804
energy, focus, ambition, all the different things that go into it.

00:38:15.871 --> 00:38:20.186
Exactly.

00:38:20.186 --> 00:38:23.469
That for me was really amazing.

00:38:23.469 --> 00:38:25.739
Especially me coming from different cultures.

00:38:25.739 --> 00:38:27.672
Well, it's like we are not the same.

00:38:27.672 --> 00:38:30.103
We don't have the same, how would I put this?

00:38:30.103 --> 00:38:35.798
We don't have the same process of things and we don't think the same.

00:38:35.798 --> 00:38:41.704
And there are cultural differences that has to be taken into consideration.

00:38:41.903 --> 00:38:49.876
And when you combine all of that, plus me being really ah good in humor in other language.

00:38:51.240 --> 00:38:53.463
Just a little plug for myself, I'm very humorous.

00:38:53.463 --> 00:38:54.534
Thank you.

00:38:54.534 --> 00:39:19.559
But no, just, you know, that was really amazing because a lot of, so we did Monday's daily standup where we were talking about highs and lows every week and seeing how people really struggled with those lows and you know, my God, I cannot find the right person to execute an X and Y and Z knowing that we can scale up and down really fast and that we do not struggle with those dynamics, that we struggle, okay, with something else, of course, but.

00:39:19.699 --> 00:39:22.144
That I think was the best outcome for me.

00:39:22.144 --> 00:39:28.536
And then when you pitched and when you were locked in, the story, you know, like I could totally see it in your eyes.

00:39:28.536 --> 00:39:30.429
Okay, yeah, this is it.

00:39:30.510 --> 00:39:32.961
Locked in, I don't have to have any...

00:39:32.961 --> 00:39:34.822
words just like.

00:39:36.244 --> 00:39:37.635
Yeah, no, I agree.

00:39:37.635 --> 00:39:43.788
Yeah, my lows during daily stand up were usually that I lost to some competitive.

00:39:43.788 --> 00:39:46.849
ah I lost in darts to Martina.

00:39:46.849 --> 00:39:48.630
I lost in bowling to Martina.

00:39:48.630 --> 00:39:51.833
I lost a dance dance revolution to Martina.

00:39:51.833 --> 00:39:59.396
uh I did win bowling, I think, uh once.

00:39:59.396 --> 00:40:01.197
Oh, no, he threw the game.

00:40:01.197 --> 00:40:05.844
ah But yeah, what would you say?

00:40:05.844 --> 00:40:11.150
Okay, so now we've gone through blue startups and now we're here, we're in New York.

00:40:11.150 --> 00:40:13.853
Oh, we have to talk about what's tonight.

00:40:14.110 --> 00:40:15.802
Oh yeah, award.

00:40:15.802 --> 00:40:16.516
Award.

00:40:16.516 --> 00:40:17.480
For what?

00:40:17.710 --> 00:40:21.010
So tonight in, what is it, 1.39?

00:40:21.010 --> 00:40:33.389
So in about three hours, we're going to the World Trade Center and we're going to the Fast Company Design, Innovation by Design Awards for 2025.

00:40:33.389 --> 00:40:37.670
And we were named a finalist in the small but mighty category.

00:40:37.670 --> 00:40:42.469
So this is companies under 100 employees and we were a finalist.

00:40:42.530 --> 00:40:46.030
we were just so close.

00:40:46.092 --> 00:40:53.842
But it's amazing because you look at the other category, there's no, think Hewlett Packard was like one of the, like there are other companies in and around.

00:40:53.842 --> 00:40:56.590
It's so amazing to see, you can see it online.

00:40:56.590 --> 00:41:00.373
There's Stacklist on Fast Company.

00:41:00.373 --> 00:41:04.628
So we're going to get a little, this is the pose.

00:41:04.628 --> 00:41:07.137
Should I do the pose like this with the award?

00:41:08.057 --> 00:41:10.079
yeah, throw the chakras.

00:41:10.079 --> 00:41:11.186
Yeah, Mahalo.

00:41:11.186 --> 00:41:13.969
uh So that's gonna be fun.

00:41:13.969 --> 00:41:19.884
Yeah, we'll go to the World Trade Center, do a little fancy award thing.

00:41:19.884 --> 00:41:21.358
my god, I'm so looking forward to that.

00:41:21.358 --> 00:41:23.342
It will be like the perfect closure.

00:41:23.342 --> 00:41:23.983
And that's it.

00:41:23.983 --> 00:41:25.646
Tomorrow I'm flying out to Croatia.

00:41:25.646 --> 00:41:27.228
Oh yeah, mic drop.

00:41:30.034 --> 00:41:41.998
And then you'll land and then your brain will go oh time to execute Time to get this thing move this rocket ship moving even faster Sorry to tell you, but no, no, no, no.

00:41:43.978 --> 00:41:45.699
no, we have to take a break.

00:41:47.199 --> 00:41:50.733
And then also, we are very, very close.

00:41:50.733 --> 00:41:53.253
This week, we will likely close our first funding round.

00:41:53.253 --> 00:42:00.512
So we will have closed $500,000, half a million dollars in the stack list.

00:42:00.512 --> 00:42:09.034
I think that is, I mean, was in my mind, it's always been inevitable that we're going to raise a bunch of money around stack list because the idea is inevitable.

00:42:09.034 --> 00:42:31.110
But still, when you take a step back and you think back to You know, when I showed you the first really rough kind of prototype of a Chrome extension that saved things to think about then raising half a million and going to the fast company, you know, and going to Hawaii and it's amazing.

00:42:31.411 --> 00:42:33.034
Yeah, yeah, exactly.

00:42:33.034 --> 00:42:34.315
Is this real life?

00:42:34.315 --> 00:42:37.956
It's like David and going to the dentist.

00:42:37.978 --> 00:42:38.498
Yeah.

00:42:38.498 --> 00:42:44.012
So this actually feels like it closes a very interesting chapter.

00:42:44.012 --> 00:42:52.876
It's like friends and family round accelerator, like V1 of the network, version one of the network and the apps and everything like that.

00:42:52.876 --> 00:42:54.996
And now we're going to open up chapter two.

00:42:54.996 --> 00:42:58.228
Yeah.

00:42:58.362 --> 00:42:58.889
All right.

00:42:58.889 --> 00:43:03.532
And we got to do these more often so that we start capturing more online.

00:43:03.532 --> 00:43:03.992
Online.

00:43:03.992 --> 00:43:06.213
Yeah, we will do them online.

00:43:06.532 --> 00:43:08.574
But yeah, amazing.

00:43:08.748 --> 00:43:10.000
No, so good.

00:43:10.181 --> 00:43:12.306
I still can't believe that all of that happened.

00:43:12.306 --> 00:43:16.353
So it will take me a while, but we still do have San Francisco as well.

00:43:16.353 --> 00:43:16.733
that's right.

00:43:16.733 --> 00:43:17.735
Yeah.

00:43:17.735 --> 00:43:18.846
after this, will.

00:43:18.846 --> 00:43:19.045
yeah.

00:43:19.045 --> 00:43:21.056
So the chapter's not closed yet.

00:43:21.197 --> 00:43:27.402
well, actually, I would say what's really interesting is that we'll go back to San Francisco in two weeks uh with Blue Startups.

00:43:27.402 --> 00:43:35.550
And we'll start oh doing a bit of a roadshow, talking to mentors and VCs and investors, and then go into San Francisco Tech Week.

00:43:35.550 --> 00:43:39.952
Somehow, I feel like that is part of Chapter 2, though.

00:43:39.952 --> 00:43:41.003
you know mean?

00:43:41.003 --> 00:43:56.130
the beginning of raising the new round, raising the formal pre-seed round and having that different story uh with the financial projections that we're now that we've sort of understood what our go-to-market strategy is in a very clear and concise way.

00:43:56.273 --> 00:43:58.597
So that actually starts chapter two.

00:43:58.597 --> 00:44:00.519
Yeah, I would say so.

00:44:00.519 --> 00:44:03.802
It feels like the new chapter as well.

00:44:03.802 --> 00:44:11.449
Because somehow, even though Blue Startups is not over yet and we have that week in San Francisco, it feels like this part is done.

00:44:11.449 --> 00:44:11.889
It is.

00:44:11.889 --> 00:44:16.574
yeah, we've niche done, focused, did all of that.

00:44:16.574 --> 00:44:19.697
Now, as you said, we'll take that and try to execute on.

00:44:19.697 --> 00:44:23.679
And then San Francisco feels like that execution is beginning.

00:44:23.757 --> 00:44:25.077
out into the world.

00:44:25.237 --> 00:44:29.378
Hey everyone, guess what we've got.

00:44:29.860 --> 00:44:30.369
Amazing.

00:44:30.369 --> 00:44:31.039
All right.

00:44:31.039 --> 00:44:35.170
Well, let's go, we'll go to- Build.

00:44:35.170 --> 00:44:35.759
Go build.

00:44:35.759 --> 00:44:37.121
Yeah, exactly.

00:44:37.302 --> 00:44:39.362
And we'll try and do another one of these soon.

00:44:39.362 --> 00:44:42.322
Maybe when you get back and I'm settled, you're settled.

00:44:42.322 --> 00:44:43.623
Pre-San Francisco.

00:44:43.623 --> 00:44:48.105
We'll do another one of these.

00:44:48.105 --> 00:44:49.445
Or post, that's right.

00:44:49.445 --> 00:44:51.425
Maybe we do one in San Francisco.

00:44:51.525 --> 00:44:52.286
All right.

00:44:52.286 --> 00:44:55.304
Thanks everyone for listening and we'll be back soon.

00:44:56.918 --> 00:44:57.864
Mahalo.

00:44:57.985 --> 00:44:58.686
Ha.